You’re at a networking event feeling equally excited and nervous, only half listening to everyone else’s pitch, because you’re still running yours through your head. You spent ages the day before writing it… making sure you got all the features and benefits in AND a call to action.
Then you hear your name called!
Your heart is beating like a bongo at a salsa club, your throat tightens but you power through and deliver your pitch anyway… you remember it all and you’re pleased with yourself until…
… you look around and see faces that are either blank or confused or bored!
It can be soul destroying…knowing you have a great product or service but not being able to get the attention of your dream customer or get them to understand what you do or see the value of what you offer.
Has that happened to you?
It’s happened to me!
When I started my first business in 2010...