Nail Your Marketing Message Fundamentals and Get a Pitch You’re Excited to Share! 
Do any of these sound familiar?

You get frustrated because you know the value you deliver, and the difference you can make, but you just can’t find the right words to get it across.

You never feel confident sharing about your product or service.

You feel anxious, stuck or confused about your target market and audience and how to reach them, despite spending ages thinking about it.

You feel like you’re boring people.

Your message doesn’t connect, engage or stand out.

Don’t worry…you’re not alone.

The reason you’ve been struggling is because there are three things you need to understand and nail before you can begin to successfully grow your audience and business...
  • Your Mission Message which speaks to the identity and values of the people you want to help and get as customers, so that you can connect with and start growing your warm audience.
  • Your short compelling pitch which speaks to their problem, pain and desires, so that you can show them why they need help and why they should choose your product or service.
  • The objections your customers may have so that you can proactively address these in your pitch and other marketing messaging.
These things need to come before sorting out your branding or website… 

AND they need to come before you start speaking…

That’s because they are the fundamental foundations of everything else.

If you’re just starting a new business getting these things nailed is where you need to focus FIRST!

If you’ve already got a business and you’re struggling to grow then getting these things nailed is where you need to focus NOW!

And that’s why I created this bootcamp.

"helped me to clearly articulate one focused message"

“I was finding it very difficult to articulate my message in my pitch. I had so many messages that I wanted to convey and didn’t want to sound too spammy or pushy.
The “Pitching Bootcamp” helped me to clearly articulate one focused message by using story led solutions that also addressed any possible objections that could occur.
Can highly recommend Sarah Archer's bitchin' 😎 ‘Pitching Bootcamp’. ”

Darran Berry | Author MBA FCIM CISM
Introducing the Stand Out Pitching Bootcamp!
This is for you if you are a coach, consultant, entrepreneur or business owner who is just starting 
out or you are struggling to:

- connect with your target customer
- explain the value of what you do, and
- grow your business.
Over two live online coaching workshops, and a week of support 
and accountability sandwiched between them, the 
Stand Out Pitching Bootcamp will help you:
  • Clarify your mission message for your target market
  • ​Learn how to reach and connect with your target customers
  • ​Develop an elevator pitch that will grab attention and stand out
  • ​Understand how to find and proactively address objections
  • ​Get clarity and direction for your marketing
  • ​Practice and get coaching on delivering your pitch effectively
The next bootcamp starts soon, click the button to find the next available dates  
“Engaging people is about meeting their needs – not yours.”
Tony Robbins
If you are struggling to get the results you want with your pitch then you’re in the right place. 
This bootcamp will break down for you, step-by-step, how to unlock the door and find the right words and stories to grow your audience and get you more leads.

It’s time to get these fundamental assets in place so that you can stop wasting time, angst and energy AND losing out on potential customers!

You'll get help to discover exactly what your customers’ want, what their key objections are, AND you’ll get a blueprint that will enable you to create pitches that speak to them, that overcome their objections, and convince them that they need to buy from you.

It will also give you the opportunity to get feedback and coaching on your messaging, and your pitch and delivery so that you can move forward with confidence.
This video was filmed at a pitch workshop Sarah ran for Upstream, and will give you some idea of what difference the bootcamp will make to your business and confidence.
Giving You a Powerful Pitch that You’re Excited to Share!
"Sarah was an absolute pleasure to work with - she’s really committed and passionate about what she does. Her warmth and empathy combined with her sharp comic timing and business skills make her an amazing coach and ally. We would not hesitate to recommend working with her - and are frantically trying to find another reason to have her working with us again. The results that she coaxed out of diverse group of people were nothing short of incredible. It’s safe to say we are fans." 

Jenni Young
Managing Director - Partnership for Growth & Innovation, London Borough of Hammersmith & Fulham and Imperial College London
I Learnt the Hard Way...but You Don't Have to!
How I Discovered the Secret to a Great Pitch...
When I started my first business in 2010, I felt so excited. I had my plan, a shiny website and some sweet business cards. I found some local business networking events and went armed with my business cards, and a 50 second pitch filled with all the features and benefits of my stuff.
I was ready to take over the world!

I told them all about my stuff, all the features and benefits … and nothing. I felt crushed… and every time I did my pitch, and nothing happened a bit more of my confidence got chipped away.

I went on some sales training, to try and fix it. After that I started using all the techniques, asking questions, magnifying their pain, soft closes… and then the hard close, and although it got me a couple of customers, it felt kind of sleazy and pushy.

Six months on I had just a handful of clients… and they weren’t people I really wanted to work with. I was sad, frightened and frustrated, I knew that my savings from leaving corporate were running out and there wasn't enough coming in...and I realised my dream of having more freedom to be with my daughter and doing what I was passionate about was slipping away. Then I got a call from an old boss offering me a job…I didn’t want to go back to the corporate world…but I felt scared and like I just couldn’t get through to people, so I said yes, and felt like a failure.

Just after I went back to a 9-5 job, I went to a business conference and it was there, listening to the platform speakers who had people rushing to the back of the room, that I discovered the secret to pitching and selling... and that is using hooks and stories. I was upset that this hadn't come before I'd given up, but it fired me up to try again. I spent the next few years studying storytelling, marketing, influencing and sales, and using these skills working on the side, because I knew that when I left corporate the next would be for good and I was determined not to fail again... and this time round...I made 10x in my first month what I made in the six months I'd had my business before. 

So many people end up settling for less… lowering their expectations of themselves and their business, or even giving up like I did, because they can’t get their message heard and actioned upon by the right people. The people who will love what they have to offer.

That’s because they don’t understand the journey that they have to take their buyer on, and how to engage and connect with them.

When you understand how to identify your mission message to attract your target customer, how to connect with customer’s pain and overcome objections, and how to create a compelling pitch, you can quickly and easily begin to build your brand authority and visibility, and create more engagement and leads.

Over the last five years I’ve been working with clients to help them create and deliver their stories for use in elevator and investor pitches, presentations, webinars, web copy, animation scripts, blogs, articles and videos. I’ve authored two books on speaking and pitching and now I’ve developed this bootcamp to give you the critical marketing messaging assets you need to increase your confidence and grow your sales.

"It's a definite 5* recommendation from me"

“I'd been struggling with how to introduce and present myself, my businesses and the resulting benefits. I could see people’s eyes glaze, I got tongue tied and disheartened. 

I wanted to work on my clumsy ineffective approach. I needed to learn effective pitching and presentation skills for two new businesses. I needed a bootcamp! 

She has a rare combination of experience; working in corporates as a senior HR, a stand up comedian - that's tough - theatre work, a recognised speaker and a business owner. This coupled with a naturally inspiring and easy going personality made her just right for what I needed. 

I booked onto one of Sarah's Bootcamps. 

I wasn't disappointed, she delivered all I wanted and much more. I'm already seeing the results from putting into practise what she shared. 

Sarah is a little like Dr Dolittle's Push me Pull you. While encouraging and inspiring, she pushes you to get the best out of you. She knows exactly when to push and when to pull in putting you through your paces. She certainly put me through mine! 

I was pushed to examine what really is at the heart of my offerings and the issues faced in promoting them. Sarah then helped me build from there. 

Sarah develops in you a very natural way of connecting effectively with your client and pitching in a way that absolutely isn't salesy but gets results. 

I'm now much more confident in my presentations that people have started to notice. I don't see the glazed eyes anymore and I feel relaxed. 

It's a definite 5* recommendation from me. Sarah thank you so much. I'd definitely come back for another Bootcamp!”

Chris Cutting | Chris Cutting Recruitment
Stand Out Pitching Bootcamp
Get clarity and connection into your marketing messaging and learn how to create attention grabbing pitches...
I’ve developed this bootcamp in a way that will build your confidence, messaging and pitch in stages. 

It will allow you to get invaluable feedback from me and peers and it culminates in coaching on how to deliver your pitch in an engaging and powerful way. 
Part One – The 'How to' Part
In this live workshop you’ll learn:
  • How to clarify your mission message.
  • How to grab attention and keep people engaged  
  • ​How to identify and connect with the real problems and pain of your target audience. 
  • ​How to identify the objections that get in the way of your customers saying ‘yes’ and how to proactively address them.
  • ​The framework for creating compelling, stand out pitches
  • ​How to create a story in a sentence
Part Two – The 'Action, Support & Accountability' Part
In the week between live workshops you put the learning into action and you’ll get access to a pop up WhatsApp group to share your work in progress. In this group you’ll get support, motivation, coaching and feedback on:
  • where you need to make things clearer and more relatable;
  • any mismatch between what problem you think you’re solving and what others think;
  • ​what might be stopping potential customers from saying ‘yes’ to buying your product or service; and
  • feedback from me on your message and draft pitch ahead of the final live workshop, so that you can make tweaks where necessary.
Part Three – The ‘Speaking Coaching & Tweaking’ Part
In this two hour workshop, you’ll have the opportunity to present your pitch to the group and get feedback and coaching on what works well and what could be improved from a content and delivery perspective. You’ll then have the opportunity to revise and practice your pitch before you deliver it for the final time to the group. 

You'll get:
  • increased confidence in your public speaking
  • where you need to work on your pitch to make it more powerful
  • what connects most effectively. 
  • ​valuable feedback from other business owners 
  •  an understanding of the different calls to action and how to use them

"I grabbed the opportunity and signed up!"

"Have you ever tried to explain what you offer in a conversational way but hear yourself going into presentation mode and see the person you are speaking to 'switch off'? And have you been that person who has 'switched off'? 

I've been in both positions and certainly wanted to work out how to avoid the first one. Sarah's email promoting her Pitching Bootcamp came in with perfect timing so I grabbed the opportunity and signed up.  

I've worked with Sarah before, her energy and enthusiasm are infectious, her ability to nail down and articulate the value of a product or service is invaluable.

As a result of the Pitching Bootcamp I've turned a 'presentation pitch' into a much more natural 'conversational piece' which I can use and adapt in different situations. I have also completely reworded parts of my website, which I'm now much happier with.

I thoroughly recommend working with Sarah."

Fiona Webb | Bowen Technique Therapist, Performance Coach
For Just £197!
Now that you’ve read all about the benefits of the Stand Out Pitching Workshop, you can either choose to struggle on or you can make this investment in yourself and your business and get your marketing message fundamentals nailed.

To book your space, simply click the button below!
“Having launched my business six months prior to attending the Stories That Sell Bootcamp I found that I was having lots of ‘nice’ conversations with people at networking events but was struggling to actually convert these into sales. After meeting Sarah, and hearing her speak, I realised that I needed to tailor my message in such a way that it hit on the pain point or ultimate goal of my potential clients - I knew what this was, but hadn’t been able to find the right way to articulate it.
The bootcamp was just what I needed. Sarah combined practical exercises, to tease out our stories, with hints and tips on how to structure our sales pitch in a way to would appeal to potential clients. ." 

Jane Abbot, Smart PA
(Attended Stories for Sales Bootcamp)
I've coached many people who have been in the same position as you and that is why this course is so important. The only way to get more confidence in speaking is by doing it and this course gives you a safe space to practice and coaching from me that will build your confidence and get you results. 

Putting a great pitch together is more about knowing your customer and how your message lands than being creative or a writer. You will get a template to use and you will get feedback from myself and the other business owners about your product or service that will be invaluable in creating a pitch that sells. 

The training video and worksheet will be released after the first live workshop so that you can get cracking on your draft pitch. 

book THE Stand out pitching BOOTCAMP Today
"Leah and I had such a great day and feel really inspired post 
workshop and event! 
Can’t wait to watch all the wonderful things you all get up to. 
Thank you again to the Upstream Team and Sarah!" 

Nikki Michelsen, OHNE
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